Understanding The EU General Data Protection Regulations

Understanding The EU General Data Protection Regulations

The EU General Data Protection Regulations (GDPR) can be regarded as the strongest data protection laws currently in the world. These rules are meant to affect how people can access data and impose restrictions on what organizations are free to do with personal information. According to the EU, the GDPR was structured with the purpose of protecting the data shared by people online by harmonizing rules regarding data privacy within its member states.

The GDPR came into effect on the 25th of May in 2008, replacing the 1995 data protection directive that had in place for the previous two decades or so. Within that period, people’s lives have become immensely data-reliant, with people sharing personal details on the internet. Since European countries adopted the GDPR, it has received plaudits across the globe and has been recognized as a symbol of progression governing the management of people’s personal information.

Privacy of personal data is the very focus of the GDPR. this involves data that could associate a person with a name, geographical location information, or even their home or work IP address. There are categories of personal data that are awarded higher priority by the GDPR such as their race, ethnic origin, religious affiliation, as well as their political opinion and biometric data. These laws apply to any business from within and without the EU as long as it conducts activities in the EU.

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The GDPR’s Key Principles

Article 5 of the GDPR’s framework has listed down 7 principles that include:

  • Purpose limitation
  • Fairness and transparency
  • Integrity and confidentiality
  • Accuracy
  • Data minimization
  • Accountability
  • Storage limitation

Data minimization is not a recent principle but its importance still ranks highly especially in a world where more information is created every day. GDPR laws restrict organizations from collecting more personal data that they require from their users. For instance, it is not necessary for an online retailer to collect information on the religious or racial backgrounds of their users.

Under the pre-existing data protection directive, data security ranked only seventh. Currently, its importance cannot be defined. The GDPR states that personal information should be protected from illegal or unauthorized processing and calls for organizations to set up strong data security measures to avoid Incidents such as hacked access, accidental loss, breach, destruction, or damage.

The GDPR has not outlined the right standards of data security, and rightly so because a doctor’s personal practice may not put in place the same level of protection as a bank would. However, proper access measures to information should be in place regardless.

Accountability is the only new principle introduced by the EU General Data Protection Regulations and it was included so that organizations can authenticate that they are well and truly complying with the GDPR laws. Accountability can involve restricting information access, or training company staff on modern practices of data protection handling.

One of the biggest talking points revolving the GDPR is the ability for regulators to place fines on organizations that are found to be in breach of the GDPR laws.

Hire a Link Building Service to Drive Web Traffic

Hire a Link Building Service to Drive Web Traffic

The Benefits Of Hiring A Link Building Service To Drive Web Traffic

Are you happy with the amount of traffic that you are getting to your website? If not, you may want to look into hiring a link building service to drive more web traffic. These services are generally reasonably priced – especially when you consider how much they can benefit your business.

However, it is important not to just hire the first company that you find. There are many things that can go wrong when building back links to your website. In some cases, using the wrong link building techniques can actually wind up getting your site removed from the search results. Because of that, it is absolutely vital that you hire a reputable company to manage your link building campaign.

In the past, link building involved throwing up links to your website on any other site that you could find. Oftentimes, these links were from low-quality blogs or article directories that offered little value to their readers. Over time, the search engines caught on to these tactics. They eventually began penalizing websites that had too many links pointing at them from these types of sites. That means that if you use these outdated link building strategies on your website, it may wind up resulting in a penalty the gets your site delisted from the search results.

That doesn’t mean, however, that link building is dead. Instead, the ultimate goal of link building has now changed. Rather than focusing on the quantity of links that you can get to your site, you should be focusing on the quality of links. This is what a good link building service can do. They can seek out reputable websites in your industry that are willing to link to your site. These types of incoming links can help boost your search engine rankings by positioning your site as one of the leading authority sites in your industry.

Before hiring a backlink builder service, be sure to talk to them about what types of links they use. Avoid any companies that offer to provide a high number of links for a very low price. Chances are these companies are using spammy techniques to build these links which could wind up doing more harm than good. If you want to high-quality links, you need to be willing to pay a reasonable amount of money for the service. After all, it takes the time to find high-quality websites that are willing to link to another site. This is one instance where you definitely get what you pay for.

Hire a Link Building Service to Drive Web Traffic

In the end, however, there are a number of benefits associated with hiring backlink building services to drive web traffic. Not only can the links themselves bring more traffic to your site but they can also help the search engines view your site more favorably. This can translate into a higher listing in the search results, which typically means more free organic traffic for your website. Hopefully, this helps you understand how important it is to take advantage of high-quality links when looking for ways to drive additional traffic to your site.



The Right Link Building Service

SEO backlinks

Google Rewards Websites  with Relevant Content Linked to by High Authority Domains

Fret not. If you use the right link building service, your business will get the desired attention you are looking for. In SEO parlance, link building is implementing steps to increase the number and quality of inbound links to a webpage.


Specifically with Google and other major search engines, there is a need to have sufficient number of quality links that are of relevance to make it with good rating in their search results. A website’s value is gauged in terms of its popularity. The more number of inbound links that are relevant and have quality, the more will you be favored by Google. If many people are travelling to your site, it must be of quality and relevance. Makes perfect sense.

Building good links however require the correct strategy and knowledge. Dissecting the anatomy of SEO tactics of good websites will lead you to know-how of the great minds that work behind those high ranking sites.

Why is link building important for SEO?

Before delving in, it is important to know what search engines look for in a link. The beginning, the location to which the url is pointing, the actual link content (that one can click on) and the end. When crawling pages on the web, search engines do not only look at their content, but also at the number and quality of external sites referencing them. However with time, overuse and abuse of this technique called over-optimization has occurred and Google currently penalizes sites that tweak PageRank factors to secure good ranking.

Linking Building Services

Even though Google has been making changes with Penguin updates, and is making a shift from links towards increasing use of social symbols like +1s, tweets, etc, link back-linking still features among the important tactics of SEO.

Building relationships through links:

Reaching out to your esteemed neighbors for long term benefits in business can pay dividends

Increasing the traffic:

Through a good quality link, you can get increased referrals, thereby increasing the number of potential customers.  If a relevant website refers to another, chances are that visitors to the first will visit the second out of sheer curiosity initially and may turn regulars if they find what they are looking for in it.

Building a brand:

Good link building techniques have the capability of establishing you as a brand. It’s a good way of showcasing expertise and talent at whatever you do. When you publish content that is well researched, you earn publicity. If you outreach, you are spreading the word around by showcasing it to others as well.

Keeping yourself updated on latest SEO algorithms with Google’s Penguin updates will ensure that you do not fall out of favor. Companies that fail to adhere to new rules or ignore are penalized and the damage-fixing is usually a cumbersome affair. Invest in good link building strategies and make use of SEO to gain sales.





Protect Your Business Against Memory Lapses With CRM Software

Aѕ businesses prosper аnd grow thеіr client base increases іn size. At ѕоmе point уоu саn nо longer manage thеѕе clients manually. Thіѕ іѕ whеrе business systems ѕuсh аѕ CRM software bесоmеѕ essential.

Thе earliest businesses wеrе built оn hоw wеll thе owner оr manager соuld recall thеіr key clients аnd nurture thеѕе important relationships. Yоu’ll notice thаt reflections оn great business leaders prior tо thе age оf technology аlwауѕ comment оn thеіr exceptional memory аnd thеіr uncanny ability tо multitask.

customer relations management

An outstanding memory takes a lоng tіmе tо cultivate аnd unfоrtunаtеlу mаnу business owners juѕt dоn’t hаvе іt. If уоu find уоurѕеlf tо bе mоrе оf a visionary аnd struggle managing thе day tо day customer relations іn уоur business thеrе іѕ nоthіng wrong wіth seeking hеlр thrоugh technology.

Thе bеѕt cure fоr a poor memory іѕ CRM software. Fоr starters CRM stands fоr Customer Relationship Management. Sо CRM software іѕ designed tо hеlр уоu manage уоur contact wіth important customers. Essentially іt aims tо make business easier thrоugh automation.

Yоur CRM database stores important information аbоut уоur clients іn a secure system. Thіѕ data includes contact information, demographic data, buying history аnd еvеn customer preferences. Wіth уоur CRM system уоu саn аlwауѕ арреаr informed whеn contacting customers аѕ уоu саn quickly аnd easily lооk uр thе client record bеfоrе making scheduled calls.

It’ѕ easy tо lose touch wіth уоur clients аѕ уоur business grows. A CRM software package саn offset thіѕ issue bу scheduling client contact аnd providing уоu wіth reminders. Evеn thеn уоu mау оnlу hаvе ѕо mаnу hours еасh day tо make connections bу uѕіng уоur CRM data tо sort clients уоu саn determine whісh clients рrоvіdе thе mоѕt revenue fоr уоur business аnd make ѕurе thеу gеt thе attention thеу deserve.

Yоu саn аlѕо program уоur CRM software tо contact уоur clients fоr уоu. Uѕіng features lіkе email integration аnd mail merge. Essentially уоu саn uѕе уоur CRM software tо generate contact thаt feels personal аnd individual tо еасh client wіthоut uѕіng uр уоur whоlе day.

CRM software wіll аllоw уоu tо gauge thе happiness оf уоur client base bу monitoring thеіr activity. If уоu notice a big drop оff іn existing clients уоu’ll knоw уоu mау nееd tо vary уоur approach allowing уоu tо tweak уоur automated contact content аnd supplement іt wіth ѕоmе manual TLC.

CRM software іѕ thе perfect cure fоr a bad memory аnd poor organizational skills. Bу gеttіng wіth thе modern program аnd relying оn software rаthеr thаn уоur оwn memory уоu саn gеt thе jump оn уоur competition.