Google Rewards Websites with Relevant Content Linked to by High Authority Domains
Fret not. If you use the right link building service, your business will get the desired attention you are looking for. In SEO parlance, link building is implementing steps to increase the number and quality of inbound links to a webpage.
Specifically with Google and other major search engines, there is a need to have sufficient number of quality links that are of relevance to make it with good rating in their search results. A website’s value is gauged in terms of its popularity. The more number of inbound links that are relevant and have quality, the more will you be favored by Google. If many people are travelling to your site, it must be of quality and relevance. Makes perfect sense.
Building good links however require the correct strategy and knowledge. Dissecting the anatomy of SEO tactics of good websites will lead you to know-how of the great minds that work behind those high ranking sites.
Why is link building important for SEO?
Before delving in, it is important to know what search engines look for in a link. The beginning, the location to which the url is pointing, the actual link content (that one can click on) and the end. When crawling pages on the web, search engines do not only look at their content, but also at the number and quality of external sites referencing them. However with time, overuse and abuse of this technique called over-optimization has occurred and Google currently penalizes sites that tweak PageRank factors to secure good ranking.
Even though Google has been making changes with Penguin updates, and is making a shift from links towards increasing use of social symbols like +1s, tweets, etc, link back-linking still features among the important tactics of SEO.
Building relationships through links:
Reaching out to your esteemed neighbors for long term benefits in business can pay dividends
Increasing the traffic:
Through a good quality link, you can get increased referrals, thereby increasing the number of potential customers. If a relevant website refers to another, chances are that visitors to the first will visit the second out of sheer curiosity initially and may turn regulars if they find what they are looking for in it.
Building a brand:
Good link building techniques have the capability of establishing you as a brand. It’s a good way of showcasing expertise and talent at whatever you do. When you publish content that is well researched, you earn publicity. If you outreach, you are spreading the word around by showcasing it to others as well.
Keeping yourself updated on latest SEO algorithms with Google’s Penguin updates will ensure that you do not fall out of favor. Companies that fail to adhere to new rules or ignore are penalized and the damage-fixing is usually a cumbersome affair. Invest in good link building strategies and make use of SEO to gain sales.